5 Tools For Measuring Your Online Presence

  • -

5 Tools For Measuring Your Online Presence

Category : Uncategorized

RTLcooperative Monitor Your Online Image

RTLcooperative Monitor Your Online Image

5 Tools For Measuring Your Online Presence


Google Analytics
Though experts on the topic have indicated that relying on just one of the tools that are available is short-sighted, there is no doubt that if you have to choose just one, Google Analytics is the most popular (and arguably the most useful) of all of them. It has the advantage of being free, simple, and tells clearly and plainly how people are coming to your site and what they’re doing there once they arrive. There’s more information available for those who really want to dig, and it is incredibly user friendly.

Google Alert
Another useful and easy method of seeing whether your brand is being mentioned online, as well as what is being said about it, is to set up a Google Alert about yourself. You’ll receive an email every time reference is made to you, and you’ll be able to see exactly what is being said. How often you receive alerts is entirely up to you, and at the same time that you’re checking for news about yourself, you can also plug in an alert about your area of expertise or your competition so that you know what’s going on with them too.

TweetBeep
If you are a Twitter user, TweetBeep is a tool that you’ll find worthwhile. Much like Google Alerts, it provides you with a notification when a Twitter conversation mentions you, and lets you track those conversations. The alerts update hourly, so you can stay aware of developing issues, and the real-time aspect provides you with the opportunity to respond immediately.

Bit.ly
Bitly gives you the opportunity to see whether people are clicking on the links that you’re providing in your web outreach. Whether you’re blogging, tweeting, posting web-based articles, or emailing, it provides real time measures and tracking tools so that you can determine which of the information you’ve provided is of the most use to your followers.

Addictomatic
This tool provides a report that lists all of the online search engines, including video, and lets you know how many times your brand is showing up on each. The program includes Google, Twitter, YouTube, Digg, Flickr, Yahoo and more, making it possible to see and measure a wealth of information in a single glance.