Can You Trust Online Reviews?
At Roadtrafficlaw.com we use a third party site called Trust Pilot to host our reviews and seek reviews from clients on our behalf. Other members of the RTLcooperative use different methods including simply hosting the testimonials on their main website. Easyanswering.co.uk have provided client testimonials on their website.
More than ever before people are inundated with choice whether they are buying a washing machine or selecting a lawyer to fight an impoirtant case for them. We all tend to find that personal stories go a long way in describing if a compnay can meet our own needs so it is not at all surprising that testimonials play a major role in the purchasing decisions made by todays savvy online purchasers.
But can we trust those online reviews. With a firm like Easyanswering they will allow you to speak to clients and hear exacly what the service is like, with companies like roadtrafficlaw they offer masses of detailed case reviews and testimonials and also offer to put you in touch with those foremr clients who will allow such access. Solicitors have a real difficulty with reviews as they require to observe strict client confirdentiality codes, even when the case has finished and that is where a third party site, like Trust Pilot, really come into its own
Here are some signs to watch out for to make sure you get the facts and not the fiction when it comes to online reviews.
Check out the reviewer
Your first point of reference should be the person who left the review. They are more likely to be a legitimate person if the following checks out:
- They have been using the site for a long time before leaving the review
- They have left reviews for other products
- They have friends or belong to a network
All of these point to the behaviors of a real person who can be deemed impartial. If the review has only just joined the site or only left a review for the product or service in question, then you may want to consider basing your purchase on their advice.
Many websites run employ services such as Revoo to help provide transparent and authentic feedback on their products. The review is actually part of the purchasing process so that you can be sure that only those that actually purchased the product have left a review.
If you’re shopping for a big ticket item or booking at a pricey hotel, it is definitely worth checking reviews on many different sites and even social networks.
If something has great reviews on Yelp or Google Reviews, may have a bad rating on Trip Advisor, Amazon or another service. If the reviews differ significantly, it is certainly worth investigating a little further into them.
A quick search on Facebook or Twitter doesn’t hurt either. Check out any mentions of the product name or if a restaurant or hotel, visit their Twitter page to see how people are engaging with them. If there’s a lot of angry customers complaining, you may want to think twice before booking!
Thanks to Charlie Sanchez at AVG Software for the above hints and tips on his Blog post